EDUCATION
Pratt Institute, School of Information – New York, NY
Pratt Institute, School of Information – New York, NY
- Master of Science in Data Analytics and Visualization, May 2025
- Advanced Certificate in User Experience (UX), May 2025
St. John’s University – Queens, NY
- Bachelor of Science in Communication Arts, May 2021
Certifications: Google Project Management Professional Certificate, December 2023
EXPERIENCE
Graduate Assistant – Legislative Data Engineering & Analysis
Pratt Institute School of Information | January 2025 – May 2025
- Built a Python pipeline to collect, clean, and standardize federal government bill data from congressional sources, reducing inconsistencies in raw XML and preparing structured datasets for analysis.
- Parsed and structured bill text for downstream NLP tasks (keyword extraction, topic modeling), enabling large-scale text analysis.
- Applied NLP visualization techniques to generate word clouds from legislative text that revealed rhetorical trends in policy language.
Research Editor (Contract)
Thomson Reuters’ Super Lawyers Research Team | November 2024 - January 2025
- Conducted attorney data collection using Excel, HTML, and proprietary databases, ensuring accuracy and efficiency in system management.
- Evaluated and identified candidates for recognition based on strict editorial standards, supporting nationwide data quality.
User Research Specialist (Freelance)
Logic Department | June 2024 - August 2024
- Designed and moderated usability testing sessions for the PIT-UN network, validating research initiatives.
- Cleaned and weighted participant data in R, creating a scoring system to ensure a representative participant sample.
- Produced user personas and strategic reports to supplement actionable insights that improved website usability and guided PIT-UN’s digital strategy.
Graduate Assistant - Data Visualization
Pratt Institute School of Information | January 2024 - May 2024
- Led the development of accessibility resources for data visualization coursework, with a focus on charts and mapping inclusivity, enhancing the accessibility of academic materials for all students.
- Coordinated tasks for the annual Data Through Design exhibition, showcasing creative analyses of NYC's Open Data portal to engage the community and highlight innovative data-driven solutions.
Account Executive
WE Worldwide Communications | September 2021 — May 2023
- Acted as a key business partner for multiple mid-sized accounts, including Microsoft, providing strategic consulting, market insights, and analytics to support integrated marketing campaigns.
- Proactively project-managed the account in partnership with internal and external stakeholders, including business planning, setting priorities, and outlining the resources on our virtual team.
- Provided weekly analysis and strategic reports on key reputation metrics based on media coverage, enhancing client understanding of their market positioning.
SKILLS & TOOLS
- Technical: Python (pandas, NumPy, scikit-learn, NLTK, spaCy), R (tidyverse, ggplot2), SQL (PostgreSQL, MySQL), Git/GitHub, HTML/CSS, Microsoft Excel (advanced functions)
- Data Visualization & Design: Tableau, matplotlib, seaborn, Plotly, Adobe Illustrator, Photoshop, accessibility-focused charting & mapping
- Machine Learning & UX Research: Classification, clustering, regression, topic modeling (NMF, LDA), sentiment analysis, embeddings, usability testing, surveys, persona development, Figma, Miro, Google Analytics 4 (GA4), SEMrush, Google Tag Manager
- Analyzed 15M+ Goodreads records to investigate patterns behind one-star reviews across genres, authors, and time.
- Built a data cleaning + shelf classification pipeline using Python and applied sentiment analysis, clustering (UMAP/HDBSCAN), and topic modeling (NMF).
- Visualized complaint themes and genre dissatisfaction patterns, producing insights for publishing/marketing strategy.
Digital Analytics Strategy for Kazani Beauty | SEO, Web & Social Analytics| 2025
- Audited KazaniBeauty.com using SEMrush and Google Analytics 4, identifying SEO and performance optimization opportunities through traffic, engagement, and content analysis.
- Designed a custom GA4 dashboard to visualize key KPIs—including bounce rate, conversion funnels, and user behavior flows—for both technical and non-technical stakeholders.
- Synthesized findings into a strategic report for client stakeholders, translating complex metrics into clear recommendations to grow digital reach and user engagement.
- Redesigned Meta’s Oversight Board rulings visualization from a bubble chart into a layered, interactive infographic using Tableau.
- Introduced time-based waterfall chart + category filters to clarify case outcomes and media attention.
- Improved hierarchy, storytelling, and accessibility, shifting focus from trivialized visuals to data-driven insight.
- Conducted a thorough usability evaluation of "Artle," an educational art game developed by The National Gallery of Art (NGA), focusing on optimizing user experience and interface design.
- Designed and executed a structured usability evaluation plan, incorporating both qualitative and quantitative data collection methods to identify areas for improvement.
- Authored a comprehensive evaluation report using IDEALS methodology, integrating lit review, ethnographic research, and user feedback to recommend improvements to navigation and engagement.
LEADERSHIP EXPERIENCE
Responsible Tech University Network Board Member
All Tech Is Human | March 2024 – May 2025
- Collaborated with a global community to identify and mitigate bias in language models through algorithmic assessments.
- Developed probability estimation models and conducted dataset gap analyses to enhance fairness and representativeness.
- Designed diverse prompts to surface negative AI outcomes, informing ethical AI evaluation practices.
AWARDS
- Outstanding Merit Award, Pratt Institute – Recognized for academic excellence and contributions to the School of Information (2025).
- Bridge Builder Award – Presented to a student pivotal in establishing or supporting connections amongst students and between student groups and administration.
- Selected Professions Fellowship Alternate – Honored as an alternate for a prestigious program supporting women in underrepresented STEM fields.