A Client-Facing SEO Evaluation
Building an SEO strategy for Kazani
Kazani Beauty SEO & Digital Analytics Audit was a data-driven project focused on evaluating and improving organic search performance for a growing beauty brand. Using SEMrush, Google Analytics concepts, and on-page SEO analysis, I audited keyword rankings, site structure, technical health, and competitive positioning to identify gaps and growth opportunities. The analysis revealed underperforming high-intent keywords, content cannibalization issues, and missed opportunities to target a new audience segment (ages 25–55 experiencing hair loss) for recently launched products. Based on these insights, I delivered strategic SEO recommendations, including keyword prioritization, content restructuring, and metadata optimization, translating analytics findings into clear, actionable guidance aligned with business and marketing goals.
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